Tuesday, 11 May 2010
Intentifying a Target Audience
Identifying a target audience – Kate Nash “Nicest Thing”
Age:
16 – 25 year olds. This is because it is a typical love song which can appeal to teenage love as well as partners who have been together a long time and may well be married or planning to marry
Gender:
Like most love songs, this song appeals to women more than men. This is because men see themselves as hard and rational and are unlikely to listen to this type of song. Whereas women are more emotional and caring and can relate to the song.
Genre of Music:
The genre of this song is a slow love song/pop and appeals to a target audience who enjoys this type of music.
Favourite Artists:
The target audience for this song would enjoy similar style artists such as Lily Allen and Sophie Ellis Bextor. Both of these alternative artists have similar styles, the way they sing and beliefs.
Beliefs:
As explained before the target audience for this song is likely to be people who believe that the people around them and the people they love are most important to them. There may be some materialistic values to them but mainly cherish loved ones company and attention.
Background:
Family values and family life may influence people to listen to the song. The target audience is for people who love people around them and have an emotional sense about them.
Style:
There is an innocent style about Kate Nash, which links to the song chosen. There is no actual brand reference in her videos and only has a style that suggests she is a sweet and innocent woman in love. This once again appeals to the target age range audience who might be caught up in love and might have love problems or worries.
Income:
There is no particular factor to do with income and the target audience, the song is more targeted towards emotional people caught up in love.
Age:
16 – 25 year olds. This is because it is a typical love song which can appeal to teenage love as well as partners who have been together a long time and may well be married or planning to marry
Gender:
Like most love songs, this song appeals to women more than men. This is because men see themselves as hard and rational and are unlikely to listen to this type of song. Whereas women are more emotional and caring and can relate to the song.
Genre of Music:
The genre of this song is a slow love song/pop and appeals to a target audience who enjoys this type of music.
Favourite Artists:
The target audience for this song would enjoy similar style artists such as Lily Allen and Sophie Ellis Bextor. Both of these alternative artists have similar styles, the way they sing and beliefs.
Beliefs:
As explained before the target audience for this song is likely to be people who believe that the people around them and the people they love are most important to them. There may be some materialistic values to them but mainly cherish loved ones company and attention.
Background:
Family values and family life may influence people to listen to the song. The target audience is for people who love people around them and have an emotional sense about them.
Style:
There is an innocent style about Kate Nash, which links to the song chosen. There is no actual brand reference in her videos and only has a style that suggests she is a sweet and innocent woman in love. This once again appeals to the target age range audience who might be caught up in love and might have love problems or worries.
Income:
There is no particular factor to do with income and the target audience, the song is more targeted towards emotional people caught up in love.
Planning Main Document
Planning - Kate Nash- The Nicest Thing Music Video
Film production roles:
Charlotte Irving: Camera, Director, Costume and Makeup, Editor, Producer
Shandice Wright: Actor, Editor, Producer
Perry Gibbs: Camera, Editor, Director, Producer
Bradley Irving: Actor, Editor, Producer
All of our group was assigned to edit as all of us are familiar with the editing software, also as a group we were asked to produce a music video and as a result are all producers. Shandice and Bradley were thought to be the most confident in the group in which they put themselves up for the actors post. Perry and Charlotte were assigned to operate the camera and direct the whole production. Perry and Charlotte were chosen for this post as they are the most familiar with the camera and understand different camera shots and angles. Charlotte also took on the role of costume and make up as she is familiar with the artist of the song (Kate Nash) who we have chosen one of her music videos for our project; charlotte is familiar with the artist in terms of the props and costumes used.
Character descriptions:
Shandice Wright: This is the main character, who is looking for love. The character shows her emotions through a toy heart which she carries around which no one else but her can see. The character wants to give her emotions (the heart) to the boy.
Bradley Irving: This is the boy character which Shandice (the girl character) has met eyes with and want to be with. However he does not acknowledge her at all and she feels broken hearted. Unfortunately he cannot see her emotions which are in the form of a toy heart, which he also cannot see.
Concept:
Half Performance, Half Narrative. Some shots of the lake where the character is walking around will be performance (singing) and some other shots such as in the market in Covent Garden will be narrative.
Locations:
All of the chosen locations are based in or around London.
• Man playing guitar leaning on a tree in woods
• Covent Garden
• Park bench
• Walking next to the lake
• Hills
• Coffee House
• Big Doughnut
• London
• London Eye
• River
Props:
Our props such as the diary and the toy heart express her emotions, which also gives away a part of her personality (deep thinker, emotional, sweet).
• IPod
• Diary
• Toy heart
• Flower
• Guitar
• Photos
• Woolly Hat
Costume:
Girl-Winter wear/Winter Dress/woolly hat. The character is dressed casually but bright as well which makes her stand out from the crowd.
Lighting:
High Key lighting
Natural Lighting
Editing:
• Rewind tearing up diary
• Boat ( Girl in focus, Surroundings Out of focus)
• Black and white while some things in colour
Camera Shots:
• Establishing shot/Panning (relate to lyrics “your the reason I’m in this world”)
• High angle (From balcony Girl positioned on the hill)
• High and low angle at market in Covent Garden, dropping heart along with emotions scene.
• Zoom
• Panning
• Long Shot
• Close up
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